Pay-per-click (PPC) advertising is a great way to promote a website to a local audience. It’s one of the most effective methods of reaching potential customers and driving them to your site. With PPC, you only pay when someone clicks on your ad, so it’s an affordable option for small business owners and entrepreneurs. Let’s look at the different providers and what makes each system unique.
Google Ads
Google Ads is one of the biggest players in the PPC space, providing users with a comprehensive suite of tools for creating and managing campaigns. Google Ads allows you to target specific audiences by location, language, or device type. You can also use advanced features such as remarketing lists and custom audiences to reach people who have already visited your website or interacted with your brand in some way. Plus, Google Ads offers detailed reporting and analytics that let you track how well your campaigns are performing.
Microsoft Ads
Microsoft Ads (formerly Bing Ads) is Microsoft’s version of PPC advertising. Like Google Ads, Bing Ads lets you target ads based on location, language, device type, etc., but offers additional targeting options such as age range and gender. In addition, Bing Ads gives you access to Microsoft Advertising Intelligence. This tool helps you identify relevant search terms and keywords likely to drive traffic to your site. Bing might be worth exploring if you’re looking for an alternative to Google Ads with similar capabilities.
Facebook/Instagram Ads
If you want to reach a highly targeted local audience quickly and efficiently, Facebook/Instagram ads could be just what you need! With these platforms’ powerful targeting capabilities—which include demographics such as age range and interests—you can get your ads in front of exactly the right people at exactly the right time. Plus, their sophisticated reporting features allow you to measure performance in real-time so that you can make adjustments as needed.
The Next Steps
Pay-per-click advertising is an incredibly useful tool for businesses looking to reach a local audience quickly and effectively—and there are plenty of providers available depending on your needs.
Each provider targets different users or demographic groups. We find that the Microsoft audience is different to Google targeting. And, of course, both are different to the users on social platforms.
So don’t wait any longer; start exploring these powerful platforms today by getting in touch and arranging a free consultation.
