Google announced some significant Adwords changes during the Google Performance Summit in May. While they have not given any specific dates for the updates to roll out it is well worth getting familiar with the new concepts. Some Adwords Stats and Why Mobile is Everything Most of the statistics that Google provide are specific to … Read more
Any time you set up a Google Adwords campaign you’ll naturally want to track how effectively you are spending your money. There are several ways to track conversion, using the variety of conversion tracking options within Adwords, or importing conversions from within Google Analytics. Each method has advantages, however here is one way to implement … Read more
By default WordPress enables excerpts on posts, but not pages. If you’re using The Genesis Framework and setting up content via Featured posts/pages it is very useful to be able to control how the excerpt is shown. As an example, the Genesis Featured Widget Amplified allows the placement of either the excerpt or a limited sample of … Read more
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