When Google filed its lawsuit against SerpApi last week, accusing the company of bypassing security controls to scrape and resell search results at scale, it seemed like a straightforward intellectual property dispute. But buried in the details of this case is something far more revealing: a clear confirmation that large language models like ChatGPT and … Read more
What Google Ads Advertisers Actually Need to Know If you’re running Google Ads campaigns, you’ve probably been approached by companies selling click fraud protection software. They’ll show you alarming statistics about wasted ad spend, competitor sabotage, and bot networks draining your budget. But before you sign up for another monthly subscription, it’s worth understanding what’s … Read more
If you’re a home improvement business trying to show up when someone searches “window installers near me” or “carpet fitters near me,” you’ve probably heard a lot of conflicting advice when talking about the Local Pack on Google search and Google Maps listings. Here’s a few things that genuinely make a difference for local search … Read more
The explosion of generative AI has given marketing teams unprecedented power to clean up, perfect, and even reinvent visual assets. For agencies managing client social media accounts, this creative tool presents a high-stakes challenge: When does an “enhancement” become a “misrepresentation”? The answer, according to global authorities like Meta, Google, and advertising standards bodies, lies … Read more
If you’re a home improvement business struggling to be found online in your local area, you’re not alone. But there’s a proven strategy that can dramatically boost your local search visibility – and it doesn’t require a massive website overhaul or expensive advertising campaigns. The Success Story That Started It All Meet James, a skilled … Read more
Why Good Prompts Matter: The Hidden ROI of Structured AI Interactions We’re all using AI now. ChatGPT, Claude, Gemini – they’ve become as common as Google searches. But here’s what most people miss: the difference between a mediocre AI response and a genuinely useful one often comes down to how you ask the question. Think about … Read more
How to build a search visibility strategy that captures customers at every stage of their buying journey The Modern Customer Journey Has Changed Everything If you run a business selling higher-value products or services like windows, kitchens, fireplaces, or technology solutions you will be familiar with the lengthy buying cycle. Your customers do not typically … Read more
If you’re just starting out with SEO, it’s easy to get lost in a maze of conflicting advice, “quick fixes,” and expensive tools. In reality, the best results in 2025 come from focusing on a few core areas — and doing them well. From my own work with home-improvement companies, I’ve seen this approach cut … Read more
(…that doesn’t drown you in pop-ups or subscription bloat) 1 Keep macOS Itself in Fighting Shape Setting Action System & security updates Turn Automatic Updates on. Firewall System Settings ▸ Network ▸ Firewall ▸ On Stealth Mode Enable in the same panel. Apple’s own shields—XProtect, Gatekeeper, SIP—block most known malware and unsigned apps. A fully-patched … Read more
This guide forms part of my personal aide memoire, it’s hyper specific to my workflow and the tools I use. Why use Valet LocalWP is probably the first choice for most developers working on WordPress locally. Before this we had DesktopServer and manual options like XAMPP. In some instances I prefer to use Valet, mainly … Read more
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