The explosion of generative AI has given marketing teams unprecedented power to clean up, perfect, and even reinvent visual assets. For agencies managing client social media accounts, this creative tool presents a high-stakes challenge: When does an “enhancement” become a “misrepresentation”? The answer, according to global authorities like Meta, Google, and advertising standards bodies, lies … Read more
Smart mode in Google Ads, or “Smart Campaigns,” is a simplified advertising solution for small businesses who want to manage their own Google Ads. Smart mode is ideal for businesses seeking a low-maintenance approach to PPC advertising, offering a streamlined experience without needing deep technical knowledge of PPC strategies. However, there are some important differences: … Read more
Google announced some significant Adwords changes during the Google Performance Summit in May. While they have not given any specific dates for the updates to roll out it is well worth getting familiar with the new concepts. Some Adwords Stats and Why Mobile is Everything Most of the statistics that Google provide are specific to … Read more
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