Some people will tell you that Search Engine Optimisation is becoming more complex by the day. Whilst this may be true at the more advanced or competitive edges of the field the basics have not changed. In fact the core principals of SEO have not changed since the 1990’s.
If you’re just starting out with SEO, it’s easy to get lost in a maze of conflicting advice, “quick fixes,” and expensive tools. In reality, the best results in 2025 come from focusing on a few core areas — and doing them well. From my own work with home-improvement companies, I’ve seen this approach cut … Read more
Social media has become an integral part of our everyday lives. We use it to stay in touch with friends and family, share news and experiences, and connect with like-minded people. So it’s no surprise that social media is also a powerful tool for businesses of all sizes. If you’re a small business owner not … Read more
Google announced some significant Adwords changes during the Google Performance Summit in May. While they have not given any specific dates for the updates to roll out it is well worth getting familiar with the new concepts. Some Adwords Stats and Why Mobile is Everything Most of the statistics that Google provide are specific to … Read more
You may have heard about the upcoming update that Google is about to roll out. The original notification about the mobile friendly update came back in February, and it is due to be unleashed on 21st April 2015. However you may not have noticed, but back in November 2014 Google started labelling websites as being “mobile friendly” … Read more
There are any number of SEO strategies and techniques that have been publicised over the years, some more successful than others. Some have actually worked for a while, only to be crushed when the Search Engines update their algorithms. For online marketers and people with technical skills this was not so much of a problem. … Read more
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