Google Ads: Smart Mode v Expert Mode

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Smart mode in Google Ads, or “Smart Campaigns,” is a simplified advertising solution for small businesses who want to manage their own Google Ads. Smart mode is ideal for businesses seeking a low-maintenance approach to PPC advertising, offering a streamlined experience without needing deep technical knowledge of PPC strategies. However, there are some important differences: … Read more

Pay-Per-Click Advertising: How to Reach Your Local Audience

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Pay-per-click (PPC) advertising is a great way to promote a website to a local audience. It’s one of the most effective methods of reaching potential customers and driving them to your site. With PPC, you only pay when someone clicks on your ad, so it’s an affordable option for small business owners and entrepreneurs. Let’s … Read more

What is Microsoft Azure, And how can it help your business

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Previously known as Windows Azure and now informally referred to as Azure, Microsoft Azure is a cloud computing platform providing users with various services, including serverless computing, data storage, and artificial intelligence.  Because users can choose from one, or all, of these services, Azure is perfect for small businesses. This article will discuss Microsoft Azure … Read more

What is a custom domain name, and why do businesses need one?

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It is essential for businesses to have a custom domain name because it makes them more recognizable and helps them stand out from the competition. Additionally, having a custom domain name can give a business a professional appearance and help build customer trust. Overall, there are many benefits to having a custom domain name, which … Read more

What You Get with Different Types of Website Hosting and Whether Email Should Be Separate

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There are many different types of website hosting. In this post, we will discuss the different options and what you get with each type. We will also explore whether email services should be a separate entity from your website or hosted on the same server. Types of web hosting and their differences Let’s get started … Read more

Domain Names and How The Internet Works

domain name registration

To understand how the internet works, you need to know a few things about domains and domain name servers. A domain is a website address that contains a specific set of letters and numbers. Domain names are added by registrars, who sell them for an annual fee. Once a domain has been registered with a … Read more

Terminology Used in Online Marketing

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This page gives a brief overview of some of the terms you will encounter when discussing your website. In being brief, there are some instances where the description may not be complete, so please get in touch if there are any issues about which you would like a complete answer.  Search Engine Optimisation (SEO) Search … Read more

SMTP Authentication for Exchange Online Email Accounts


There’s more to email than just sending and receiving emails. Aside from setting up clients (e.g. desktops, laptops, phones, and tablets), an increasing number of third-party apps are involved. I’ve written this article to help me remember how to set up exchange online servers to handle transactional emails. Typical scenarios may be forwarding contact forms … Read more

Dealing with WordPress Spam

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The first thing to say about WordPress spam is that you’re not going to beat it.  You can only deal with it. I’m not going to dwell on why spam exists.  When you see how rubbish the comment and from spam submissions are you can’t help wonder what possible benefits people get from it.  But … Read more