Adwords Changes for 2016

Google performance summit

Google announced some significant Adwords changes during the Google Performance Summit in May.  While they have not given any specific dates for the updates to roll out it is well worth getting familiar with the new concepts. Some Adwords Stats and Why Mobile is Everything Most of the statistics that Google provide are specific to … Read more

Adding Google Adwords Conversion Tracking To Genesis Theme

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Any time you set up a Google Adwords campaign you’ll naturally want to track how effectively you are spending your money.  There are several ways to track conversion, using the variety of conversion tracking options within Adwords, or importing conversions from within Google Analytics. Each method has advantages, however here is one way to implement … Read more

Why having multiple domains is a waste of time

possible example of Multiple Domains for one website

There are any number of SEO strategies and techniques that have been publicised over the years, some more successful than others. Some have actually worked for a while, only to be crushed when the Search Engines update their algorithms. For online marketers and people with technical skills this was not so much of a problem. … Read more

Categories SEO

WordPress 3.8 – What’s New

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The WordPress team have announced the availability of the first beta version of WordPress 3.8, with a projected release slated for 12the December.  Aside from the usual bug squashing there is quite a lot of new stuff to enjoy: A new default theme (Twenty Fourteen) Refreshed Dashboard (DASH) New Theme Selection page (THX38) A new … Read more

Enabling WordPress Excerpts on Pages

By default WordPress enables excerpts on posts, but not pages. If you’re using The Genesis Framework and setting up content via Featured posts/pages it is very useful to be able to control how the excerpt is shown. As an example, the Genesis Featured Widget Amplified allows the placement of either the excerpt or a limited sample of … Read more

WordPress Plugins – What To Look Out For

Ok, so you have installed WordPress and you’re ready to start customising your new website.  Many people turn to WordPress plugins to add that extra bit of functionality, but as with all things, there is a word of caution. Although WordPress will work just fine without any additional plugins, there may be some specific function … Read more