Why Your Business Needs to Be Everywhere Your Customers Are Looking

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How to build a search visibility strategy that captures customers at every stage of their buying journey The Modern Customer Journey Has Changed Everything If you run a business selling higher-value products or services like windows, kitchens, fireplaces, or technology solutions you will be familiar with the lengthy buying cycle. Your customers do not typically … Read more

A Sensible, Low-Friction Security Stack for macOS

security

(…that doesn’t drown you in pop-ups or subscription bloat) 1 Keep macOS Itself in Fighting Shape Setting Action System & security updates Turn Automatic Updates on. Firewall System Settings ▸ Network ▸ Firewall ▸ On Stealth Mode Enable in the same panel. Apple’s own shields—XProtect, Gatekeeper, SIP—block most known malware and unsigned apps. A fully-patched … Read more

Pay-Per-Click Advertising: How to Reach Your Local Audience

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Pay-per-click (PPC) advertising is a great way to promote a website to a local audience. It’s one of the most effective methods of reaching potential customers and driving them to your site. With PPC, you only pay when someone clicks on your ad, so it’s an affordable option for small business owners and entrepreneurs. Let’s … Read more

What is Microsoft Azure, And how can it help your business

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Previously known as Windows Azure and now informally referred to as Azure, Microsoft Azure is a cloud computing platform providing users with various services, including serverless computing, data storage, and artificial intelligence.  Because users can choose from one, or all, of these services, Azure is perfect for small businesses. This article will discuss Microsoft Azure … Read more

What is a custom domain name, and why do businesses need one?

domain names

It is essential for businesses to have a custom domain name because it makes them more recognizable and helps them stand out from the competition. Additionally, having a custom domain name can give a business a professional appearance and help build customer trust. Overall, there are many benefits to having a custom domain name, which … Read more

What is WordPress & why is it so good?

Website Management

Firstly WordPress (with a capital P) is not just a blogging platform. Appropriately used WordPress is a complete content management system.  There is no reason why a WordPress installation cannot manage any type of business or personal website. WordPress is available in two forms, the “hosted” version available from WordPress.com and the self-hosted version from … Read more