How AI Is Rewriting Search — and What It Means for Your Business
AI Overviews, ChatGPT and AI Mode are changing how customers find businesses. Here’s what the data shows — and the five things that actually matter for your website.
Search Has Quietly Split in Two: What a Billion Data Points Tell Us About AI and SEO
For twenty years, “being found online” meant one thing: ranking on Google. That’s no longer the whole story. Two recent pieces from Ahrefs. a summary of 14 studies covering more than a billion data points (shared on X), set alongside their long-running SEO statistics roundup; paint a picture of a search landscape that has quietly … Read more
Google vs. SerpApi: What the Lawsuit Reveals About How AI Search Actually Works
When Google filed its lawsuit against SerpApi last week, accusing the company of bypassing security controls to scrape and resell search results at scale, it seemed like a straightforward intellectual property dispute. But buried in the details of this case is something far more revealing: a clear confirmation that large language models like ChatGPT and … Read more
Click Fraud Protection for PPC Accounts
What Google Ads Advertisers Actually Need to Know If you’re running Google Ads campaigns, you’ve probably been approached by companies selling click fraud protection software. They’ll show you alarming statistics about wasted ad spend, competitor sabotage, and bot networks draining your budget. But before you sign up for another monthly subscription, it’s worth understanding what’s … Read more
Do “Near Me” Rankings on Google Maps Still Work?
If you’re a home improvement business trying to show up when someone searches “window installers near me” or “carpet fitters near me,” you’ve probably heard a lot of conflicting advice when talking about the Local Pack on Google search and Google Maps listings. Here’s a few things that genuinely make a difference for local search … Read more
Where is the Line? Navigating AI-Enhanced Imagery in Client Content
The explosion of generative AI has given marketing teams unprecedented power to clean up, perfect, and even reinvent visual assets. For agencies managing client social media accounts, this creative tool presents a high-stakes challenge: When does an “enhancement” become a “misrepresentation”? The answer, according to global authorities like Meta, Google, and advertising standards bodies, lies … Read more
Service Area Pages: How One Kent Window Fitter Transformed His Local Search Visibility
If you’re a home improvement business struggling to be found online in your local area, you’re not alone. But there’s a proven strategy that can dramatically boost your local search visibility – and it doesn’t require a massive website overhaul or expensive advertising campaigns. The Success Story That Started It All Meet James, a skilled … Read more
Writing Effective AI Prompts
Why Good Prompts Matter: The Hidden ROI of Structured AI Interactions We’re all using AI now. ChatGPT, Claude, Gemini – they’ve become as common as Google searches. But here’s what most people miss: the difference between a mediocre AI response and a genuinely useful one often comes down to how you ask the question. Think about … Read more
Why Your Business Needs to Be Everywhere Your Customers Are Looking
How to build a search visibility strategy that captures customers at every stage of their buying journey The Modern Customer Journey Has Changed Everything If you run a business selling higher-value products or services like windows, kitchens, fireplaces, or technology solutions you will be familiar with the lengthy buying cycle. Your customers do not typically … Read more
How Local Businesses need to Approach SEO in 2025
If you’re just starting out with SEO, it’s easy to get lost in a maze of conflicting advice, “quick fixes,” and expensive tools. In reality, the best results in 2025 come from focusing on a few core areas — and doing them well. From my own work with home-improvement companies, I’ve seen this approach cut … Read more
